How Recreation Bolsters Local Economies along the Olympic Coast

By Rebecca Wilken

February 2017

a couple sitting on a log next to a tent watching the sunset over the water
Campers take in a breathtaking view of the sea stacks at Olympic Coast National Marine Sanctuary. Photo: David J. Ruck/NOAA

It's February! And in the month of love we may hear folks wax poetic about long walks on the beach. But those strolls along the coast have a far greater impact than you might expect -- in national marine sanctuaries, beach visitors can help support resilient coastal communities. In fact, each year visitors to national marine sanctuaries fuel millions of dollars into local economies via economic activity associated with tourism and participation in recreational activities. A new study shows that in 2014 alone, visitors to Olympic Coast National Marine Sanctuary contributed $101.6 million to local economies and supported nearly 1,200 jobs.

Known for its ancient forests, diverse wildlife, and towering coastal sea stacks, Washington state's Olympic Coast is an environment to which many people feel a deep, visceral connection. Each year, over three million people visit the Olympic Peninsula to enjoy its natural wonders and rich cultural history. Visitors have the opportunity to explore tidepools, watch diverse wildlife, hike, swim, surf, enjoy those long beach strolls and more.

orca breahing out of the water, coastline in the background
Orcas are one of many marine mammals wildlife watchers can spot in Olympic Coast National Marine Sanctuary. Photo: Karlyn Langjahr/NOAA

But how can beachgoers, sightseers and hikers have such a large economic impact, you might ask? The recently-published NOAA study found that over the course of 2014, sanctuary visitors from households within the state of Washington contributed $32.7 million in the form of payments for camping and lodging sites in the vicinity.

During their stays, visitors contributed an additional $30 million in food and beverage purchases -- $18.6 million at restaurants and bars and another $11.4 million from groceries, markets, and other stores within 1.2 miles (2 kilometers) of the sanctuary's shoreline. For those traveling by car, gas purchases from visits to sanctuary also add up, bringing an additional $19.3 million to local gas stations and rest stops.

two surfers on the beach getting ready to head into the water
Two visitors enjoy an exhilarating sunset surf in Olympic Coast National Marine Sanctuary. Photo: Kate Thompson/NOAA

So though it may seem like a weekend at the beach in your national marine sanctuaries may have little impact, simply visiting federally-protected lands and waters can have a dramatic, positive impact on the local communities  through your visit.

Attracted by gorgeous scenery and clean beaches in the sanctuary, Washingtonians spent a collective 308,300 days beachgoing, 297,500 days sightseeing, and 196,000 days hiking and biking along the sanctuary in 2014. Those days add up: Washington households supported the Olympic Peninsula economy by spending $101.6 million at businesses within the sanctuary study area during their visits.

view into a tidepool, many sea urchins are visiable among the rocks
At the Olympic Coast, beachgoers enjoy a phenomenal opportunity to explore tidepools rich with life -- including colorful sea urchins. Photo: Elizabeth Weinberg/NOAA

In this case, cleanliness is next to attractiveness. For the sanctuary, removing debris from beaches helps to protect coastal habitats and the health of marine organisms that depend on the area. But pristine habitats keep visitors coming back for more, too. Respondents to surveys in the new NOAA study indicated that clean water and beaches are important to them, and that these are two areas in which the sanctuary is doing well. These are characteristics the sanctuary works hard to preserve.

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Volunteers Sally and Paul Parker aid in a beach cleanup at Olympic Coast National Marine Sanctuary. Photo: Heidi Pedersen/NOAA

When visitors explore sanctuaries, local economies flourish. Recreation in Olympic Coast National Marine Sanctuary alone supports job creation and income in surrounding communities. Thus sanctuaries like Olympic Coast not only benefit the natural resources they protect, but provide substantial economic support for our nation's diverse communities.

Olympic Coast National Marine Sanctuary is but one of 13 sanctuaries within the National Marine Sanctuary System. Where will your next adventure be?