Sanctuaries in the News
Every year the program reaches millions of Americans by encouraging media coverage of its many exciting educational programs, missions, research and discoveries. This year was a landmark year for media coverage as some of the top sanctuary stories of 2007 included the Aquarius Mission, Secrets of the Gulf Mission, expansion of the Channel Islands marine reserves, opening of the new Monitor visitor center, discovery of the USS Macon in Monterey Bay, and the naming of the Papahānaumokuākea Marine National Monument.
Total media coverage in FY 07 exceeded 618,743,000 impressions for a comparable advertising value of nearly $23 million, an increase of 30% over FY 06. Online news site coverage yielded potential audiences in the tens of millions.